Corporate Identity

We are identified in the society at the professional and individual level by our attire and communication. It creates the first impression about our personality. Similarly, the first identity development for an organization starts through communication in several forms. The communication could be in the form of company's marketing collateral i.e., profile, brochure, product leaflets, executive communication, web presence and email communication.

There are several companies not able to build right documentation. Especially, start-up and small scale industries fail to spend time on the documentation processes. For them production and delivery are the top priorities.

However, companies that want to grow big should think about creating right identity for themselves. Corporate identity with committed deliverables to stakeholders would create brand value. It is a long and consistent process. But the value would turn into material benefits in course of time. In a limited sense it is a kind of 'goodwill' that companies should develop.

How does corporate identity help companies in their business stride? Very obvious, in the long run, it helps in:

• Improved brand value
• Increased credit worth
• Great market market for their products / services
• Growth opportunities and scope for expansion
• Employee commitment
• Stakeholder cooperation
• Customer loyalty

So what should be the approach of an organization to develop an identity? Some of the steps mentioned below should pave right way towards this.

• Review vision & mission
• Revis Corporate Planning & Strategy
• Go for organisational re-engineering (functional hierarchy and process deployment)
  
• Strengthen paper and digital presence (Strong profile, Effective web presence, Professional communication with stakeholders, Marketing collateral which is precise with periodical updates .....)

How long it may take to see the results?
Provided we follow the measures in strict sense and with professional discipline, an organization should be able to witness increased identity in six months time. After six months time, it will be a new organization all together. New customers, increased loyalty of stakeholders and definite increase in the SALES TURNOVER could be achieved.